Kraft's pursuit of Cadbury - what the analysts now say

By: just-food.com | 10 November 2009

Two months after Kraft Foods made its first approach to Cadbury over a potential takeover of the UK confectioner and the US food giant's proposed bid has not changed. If anything, its now formal offer has dropped in value due to the fall in Kraft's share price. Here is how leading analysts in the sector see the state of play - with suggestions that the saga could last well into the New Year.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Two months after Kraft Foods made its first approach to Cadbury over a potential takeover of the UK confectioner and the US food giant's proposed bid has not changed. If anything, its now formal offer has dropped in value due to the fall in Kraft's share price. Here is how leading analysts in the sector see the state of play - with suggestions that the saga could last well into the New Year.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

On the money: Kraft CEO says Q1 proves benefit of Cadbury buy
Kraft Foods chairman and CEO Irene Rosenfeld has insisted the US food group's first-quarter performance has "reinforced" the company's decision to buy Cadbury.

UPDATE: RUSSIA: Unimilk deal platform for expansion, says Emmi
Emmi's licencing deal with Unimilk could provide the group with a platform for further expansion in Russia, a senior executive at the Swiss dairy giant told just-food today (7 May).

US: Kraft Q1 boosted by Cadbury
Kraft Foods has reported a positive beginning to 2010, beating estimates and making a good start of its assimilation of recent acquisition Cadbury.

Market research related to this article

Cadbury Case Study: retaining leadership position in the confectionery market
It examines how the UK confectionery company, which has recently received a bid from Kraft, has retained its leadership position in the market by focusing on consumer trends and enhancing its non-chocolate business....

Company Financials: Cadbury plc
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...

Kraft Case Study: Impact of Kraft's Acquisition of Cadbury
This case study on Kraft forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at the various benefits and challenges that the company is set to face after it...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page