The top food and drink companies in Japan feature among the top companies in the world. Although some names are recognised internationally, such as Ajinomoto and Suntory, many Japanese companies have not established themselves in the west. Nevertheless the influence on the west of the Japanese food and beverage industry is significant. This is for two main reasons. One reason is that Japan is an important importer of food and drink; the other is that Japan is a vital source of new product ideas.