Marketing Food to Kids - the Rise and Rise of Pester Power
Seen but not heard? Hardly. In the year 2000 children in the Western world wield considerable spending power, much of it devoted to food and drink. From product development through packaging and advertising, manufacturers have an eye to the smaller consumer and are playing to this market. But not everyone is happy, with public health bodies calling for full and consistent nutritional labelling and more positive marketing of healthy products.
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