Marketing healthy food to young consumers is child's play
Children today have a large say in what they eat, and food manufacturers are waking up to the profits available in catering for the younger consumer. The real challenge however is to provide responsible healthy choices while maintaining kids' interest. As Hugh Westbrook explains, whether nutritionally sound or unhealthy snack food, the marketing tools employed to keep younger consumers hungry for more are child's play.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Nestle on China, candy, nutrition - analysis
- Why Jet.com purchase could boost Wal-Mart online
- What lies ahead for Tyrrells and Amplify?
- England child obesity plan should cheer industry
- Hain accounting issue rounds off problem year
- Mondelez buys rest of Vietnam snacks business
- Lotus Bakeries enjoys growth organically, via M&A
- Smucker cuts forecast as sales decline
- Emmi earnings grow but sales outlook lowered
- Unite outlines 2 Sisters stance on UK pizza site