Functional Food: Meeting the Marketing Challenge (PART ONE)
Increasingly, consumers are making the link between food and health, and functional foods have been key beneficiaries of this trend. Cholesterol-lowering, fat-busting or probiotic foods have boomed in recent years, but many products are encountering serious obstacles in reaching a mass market. Consumers find them expensive and confusing, and general acceptance is a long way off. How can manufacturers communicate to consumers that functional foods are worth paying for? In the first of a two-part feature, Rajiv Desai reports
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Price an underlying tension across European FMCG
- Interview: UK trade body on Brexit's policy impact
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on the impact of Brexit
- It won't just be Unilever to push for Brexit hikes
- Nestle lowers outlook on "softer environment"
- UK announces "action plan" to drive food exports
- Bel takes majority stake in MOM Group
- Online snack seller Graze makes US retail debut
- Kraft Heinz: Innovation more important than ever
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Packaged Food: Quarterly Statement Q3 2016
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review