On the money: Mondelez scales back top-line ambitions
In the year or so since Mondelez International was formed, the Cadbury owner's sales performance has, generally, fallen below expectations. Some in the market believed company's sales target was too ambitious, given the slowdown in its key snacks categories around the world. Reflecting on its 2013 performance and 2014 outlook, Mondelez appears to have rejigged its sales goals to follow market performance more closely.
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