Talking shop: Morrisons prepares for fresh food battle

By Katy Askew | 9 March 2012

Morrisons may be mulling expansion into the world of online and convenience retailing but, with Tesco looking to fresh food to revitalise sales, the UK's fourth-largest supermarket group is also turning to its founding principles to drive growth, writes Katy Askew.

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Morrisons may be mulling expansion into the world of online and convenience retailing but, with Tesco looking to fresh food to revitalise sales, the UK's fourth-largest supermarket group is also turning to its founding principles to drive growth, writes Katy Askew.

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