What the analysts say: Morrisons Q4 sales continue slide

By Katy Askew | 7 January 2013

Morrisons has once again booked a decline in like-for-like sales worse than the overall market, as the group struggles to maintain its share in the face of a highly price-focused consumer. According to management, the "greatest headwinds" that it is facing are its lack of an online and convenience offering. Morrisons has also insisted that it needs to address issues with its marketing and promotional strategies. However, there are those in the City that worry the group's problems go beyond the way that it communicates its message to the message itself.

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Morrisons has once again booked a decline in like-for-like sales worse than the overall market, as the group struggles to maintain its share in the face of a highly price-focused consumer. According to management, the "greatest headwinds" that it is facing are its lack of an online and convenience offering. Morrisons has also insisted that it needs to address issues with its marketing and promotional strategies. However, there are those in the City that worry the group's problems go beyond the way that it communicates its message to the message itself.

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