What the analysts say: Morrisons stuns City with tumbling sales

By Dean Best | 9 January 2014

Morrisons' unscheduled Christmas trading update surprised the City this morning in more ways than one. Like-for-like sales fell almost 6%, under-performing its rivals by some distance. The decline was evidence the impact the growth of discounters Aldi and Lidl is having the UK's fourth-largest grocer.

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Morrisons' unscheduled Christmas trading update surprised the City this morning in more ways than one. Like-for-like sales fell almost 6%, under-performing its rivals by some distance. The decline was evidence the impact the growth of discounters Aldi and Lidl is having the UK's fourth-largest grocer.

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