Nestlé faces a fight for US chocolate lovers
By: Dean Best | 18 April 2008
Nestlé, one of the giants of the world's chocolate scene, has set its sights on the premium end of the market. The appetite for posh chocs is growing in the West, not least in the US, one of the company's target markets. But has Nestlé left it too late to be successful Stateside? Dean Best reports.
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Nestlé, one of the giants of the world's chocolate scene, has set its sights on the premium end of the market. The appetite for posh chocs is growing in the West, not least in the US, one of the company's target markets. But has Nestlé left it too late to be successful Stateside? Dean Best reports.
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