In the spotlight: Nestle looks to combine nutrition, premiumisation

By Katy Askew | 13 February 2014

After sales fell below the "Nestle Model" in 2013, the world's largest food maker intends to leverage its focus on health and wellness and a new drive that could see its stable of well-known brands adopt a more premium positioning to revitalise top-line growth.

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After sales fell below the "Nestle Model" in 2013, the world's largest food maker intends to leverage its focus on health and wellness and a new drive that could see its stable of well-known brands adopt a more premium positioning to revitalise top-line growth.

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