BRICs and beyond: Nestle ups Chinese presence with Yinlu buy

By Katy Askew | 21 April 2011

Swiss food giant Nestle has expanded its Chinese footprint with the acquisition of a 60% stake in local food maker Yinlu Foods. The deal will widen Nestle's product offering in the market, grow distribution and significantly expand the group's Chinese sales. However, the acquisition's greatest upside is perhaps the local know-how that Nestle will gain by working with an experienced and trusted Chinese partner. Katy Humphries reports.

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Swiss food giant Nestle has expanded its Chinese footprint with the acquisition of a 60% stake in local food maker Yinlu Foods. The deal will widen Nestle's product offering in the market, grow distribution and significantly expand the group's Chinese sales. However, the acquisition's greatest upside is perhaps the local know-how that Nestle will gain by working with an experienced and trusted Chinese partner. Katy Humphries reports.

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