The rise of organics from a shambolic bunch of well-intentioned amateurs to the hottest tag in the global food industry has taken not much more than a year. Above all it is the Internet that has made organics respectable and turned it into a global brand. Web sites that have spread consumer concerns about food scares, and above all fears about genetically modified foods, have transformed the image of the organic movement from Marxist lentilists into a one stop total food brand solution for anyone in the world who cares.