New Products From Japan
Meiji Milk Prod.: Meiji Bulgaria Frozen Yogurt - Rich Plain and Pomegranate Aloe. An assortment of 2 flavors per multipack. This frozen yogurt has the refreshing tangy taste of yogurt, a delicious combination of sweet and sour tastes. The pomegranate aloe variety contains the popular and fashionable healthy ingredients. 6 x 50 ml bars on sticks (3 of each variety) ¥380, 6 per case. The rich plain and strawberry variety is relaunched at the same time. Now with improved flavor, the plain has improved balance between the sweet and acid tastes and a more full-bodied taste. Same size and price
Haagen-Dazs Japan: Haagen-Dazs Raspberry and Cream, a new variety of quality ices. A combination of a sorbet made with juicy and tangy raspberries and smooth and creamy vanilla ice cream filled into the cup in a marbled effect. A great combination of flavors and textures. The raspberry sorbet is made with selected raspberries from the US and the vanilla ice cream is made with high quality vanilla beans. Fruit juice and pulp content 11%. Milk fat content 7.0%, classified as an ice milk. 125 ml mini cup ¥250
Snow Brand Milk Prod: Snow Brand Milk Ice XL Monaka [extra large wafer]. This ice milk is made with 40% fresh milk for a rich fresh milk flavor. The wafer is a semi-sugar type. This wafer is divided into 18 segments to make it easy to eat. Large volume 200 ml in a flow wrap ¥100, 20 per case
Ezaki Glico: Glico Poikaji. A new type of snack ice - mini wafer ices packed 10 in a tall cup so the product looks like a snack food. The wafer casing completely encloses the ice and a layer of sauce (no further details at present). There is also a chocolate flavor variety. The 10 x 8 ml mini wafer per tall cup ¥130. The cup will fit into the cup holder in cars so the snack can be eaten while driving
Morinaga Milk Ind.: Morinaga Kaukau Island Blue. Soft slush ice in two flavors - blue Hawaii, grapefruit. A tropical flavor frappe of jelly and ice topping. 240 ml ¥150, 12 per case. There is also a Kaukau Crystal Sunrise variety, similar to the Island Blue but flavored with lemon and orange
Toraku: Toraku Healthy Tofu Purin Black Sesame [purin means custard dessert]. This single portion dessert has a smooth texture and no off-flavors usually associated with soy beans. Made with soy milk produced by a unique process to remove the beany flavor. This is a subtle flavor, delicious and healthy custard dessert. A combination of the traditional Japanese tofu with cow's milk, it contains 40% soy milk and 40% cow's milk. The addition of black sesame adds rich flavor. 70 g polypropylene cup ¥100, 12 per case
Lotte Shoji: Lotte MacRock. Bite size crunchy cookies made with black cocoa topped with slightly sweet white choux filled with vanilla cream. The surface of the product is coated in black cocoa to give a contrast between black and white. Aimed at girls and young women in their mid-teens to 20s. A new category of cookie, there is nothing like it on the market (according to Lotte). 81 g box, no printed price, guide price ¥200, 40 per case
Nihon Kellogg, Warner Lambert: Kellogg's Rice Krispies Treats. A rice-based snack; Kellogg states that this is the first breakfast cereal-based snack to be launched in Japan. This joint agreement between Kellogg and Warner Lambert in Japan was reported in JAPANSCAN December 1999. Kellogg's Krispies Treats are imported from the USA and distributed in Japan via Warner Lambert's routes. This is the first entry to the Japan snack foods market for both companies. Based on toasted rice, this snack has good nutritional value. There are two flavors - marshmallow, cocoa marshmallow. The puffed rice is blended with light and fluffy marshmallow to produce this crisp snack with an unusual mouthfeel. 18 g pillow pack single bar ¥50, 14 x 18 g bars (family pack) ¥280. Regional launch this month in the Kanto area (including Yamanashi and Shizuoka). Sales target ¥2 billion in the Kanto area
Lotte Shoji: Lotte Fondant Chocolat [the French word for chocolate]. This is similar to 19th century gateau chocolate from France. This product from Lotte is in bite size pieces. The chocolate is rich and soft and melts in the mouth; it is soft and moist like cake. Aimed at senior high school girls and office ladies in their 20s. 10 pieces per box, no printed price, 80 per case
Sanesu: Melody Pops. This trombone shape candy can be used to play the musical scales do re mi so fa la te do by blowing into it. In two flavors - choco vanilla, strawberry cream. Low price easy for children to afford ¥50 each
Calbee: Calbee Green Snack. This snack food contains green and yellow vegetables to make it a healthy snack. The vegetables used include spinach, carrots, pumpkin, peppers, moroheiya and tomatoes. It is flavored with soy sauce and rice vinegar. A light and healthy snack ideal for growing children, it supplies the vegetables deficient in the diet. The regular size supplies 1/4 of the daily requirement of vegetables (100 g). This snack is molded into a heart shape with a waffle pattern. No added coloring matter, just the natural color of the vegetables. Regular size 65 g, guide price ¥130, small size 20 g, guide price ¥40
Cup Noodles in Bowls
Nissin Food Prod: Nissin Tongarashi Men Kimchi Yukke-jang [chili noodles with kimchi (Korean-style hot pickles) and soup]. A new series of cup noodles in three pack sizes aimed at the younger generation that loves spicy hot flavors. The slimming effect of capsaicin is also becoming very popular. The noodles are made by Nissin's three-layer structure and hot chili paste made in Korea is kneaded into the dough, so eating these noodles produces a hot sensation in the stomach. The soup is made with hot spices from China and there is a separate sachet of very hot spices so the consumer can regulate the overall spiciness. The sachet of super hot spice powder contains 3.6 mg capsaicin. The soup is beef-based, spicy yukke-jang, a typical Korean soup flavor. The garnish includes kimchi [Korean-style pickles], cabbage, nira [Chinese chives] and sesame. 91 g (65 g noodles) ¥155, 12 per case. The pack design for all three products is a bold red with a large chili in the center. Sales target (for the whole series) ¥10 billion
Cup Noodles in Square Cups
Sanyo Foods: Sapporo Ichiban Buta Double Omori Yakisoba [Sapporo No.1 double pork large Chinese-style fried noodle]. This cup noodles in square cups features the special rich sauce developed jointly with Otafuku Sauce, a famous sauce manufacturer. The noodles are the fine type. The garnish contains two large pieces of pork, cabbage, nori laver, flavored dried bonito flakes and red pickled ginger. Separate sachet of mayonnaise. 186 g (130 g noodles) ¥200, 24 per case
Frozen Ready Meals
Meiji Milk Prod: Meiji Renji Hot Sand, a frozen sandwich to be heated in the microwave oven. [Renji means microwave oven.] The bread for this sandwich is Italian-type panini. The ingredients are tuna flavored with mustard, mozzarella cheese, sweet corn, red pepper and pickles. 240 g (4 per pillow pack) ¥390
Nippon Flour Mills: Nippn Oh, My! Curry Spaghetti Croquette Aranchini [phonetic reading]. This Italian-style frozen ready meal consists of spherical croquettes filled with spaghetti in curry sauce. Packed in individual compartments in a tray, easily separated out. Convenient for cooking small amounts in the microwave oven for packed lunches. 162 g ¥250 24/case
Maruha: Maruha Cup de Rice - Lasagna-fu Gratin [cooked rice in a cup, lasagna-style gratin]. This product is for sale in the winter only. The lasagna flavor is achieved by the addition of white sauce and meat sauce. 160 g aseptic pack cup ¥230, 48 per case, ambient storage
Snow Brand Milk Prod.: Snow Brand Vegetable and Milk Chilled Soup. This soup is in 3 varieties - creamy pumpkin, creamy tomato, creamy potato (vichyssoise). This chilled soup is made with Hokkaido fresh milk for a creamy taste. It is palatable in the hot summer when appetites are lost. Also useful when people are too busy to stop for a meal. Stand-up aluminum retort pouch 160 g ¥200, 24 per case
Morinaga Milk Ind.: Morinaga Zakuro Yogurt [pomegranate yogurt]. Pomegranate is now the latest fashion in fruit in Japan. This is partly because of the perceived health benefits of pomegranate. This new yogurt from Morinaga is a low-fat type containing pomegranate fruit juice. 2 x 90 g cups in a paper tray ¥180. National launch
Meiji Milk Prod.: Meiji Heat-Molded Cheese [translation]. This processed cheese is molded into cyclo-cut chips 5 mm in length, it looks like grated cheese. This heat-resistant cheese has many applications for home cooking. It can be used as a topping or to be mixed in with other ingredients for baking, frying and grilling. The pack gives 25 different recipes for using this cheese. 100 g (4 x 25 g individual bags per pillow pack) ¥200. Regional launch
Morinaga Milk Ind.: Morinaga Cheese Dessert. This refrigerated dessert is made with Mascarpone cheese and has a soft and creamy mouthfeel. In two varieties - plain, strawberry. 80 g cup ¥100
Functional Milk Products
Meiji Milk Prod.: Meiji Probio Yogurt LG21. The new strain of lactic acid bacteria in this yogurt is effective against the microorganism Helicobacter pylori associated with gastric ulcers and gastric cancer. Around half the population in Japan is infected with Helicobacter pylori. Unlike the conventional use of antibiotics, this yogurt has no side effects and is completely safe. Consumption of this yogurt in the early stages of infection can prevent growth of the pathogen. FOSHU approval application is in progress. The lactic acid bacteria culture used includes the regular yogurt bacteria Lactobacillus bulgaricus and Streptococcus thermophilus plus the new culture Lactobacillus gasseri type OLL2716 (LG21). This is a low-sugar plain yogurt. Joint research has been undertaken with Tokai Medical College and Wakamoto Seiyaku, including clinical trials to prove its efficacy against pylori and protection of the gastric mucous membranes. 120 g cup ¥120
Snow Brand Milk Prod.: Snow Brand Neosoft E Blend. This fat spread contains Econa oil - diacylglycerol which does not cause synthesis of neutral fats, is readily burned off as energy, suppresses a rise in serum neutral fats and is not laid down as fatty tissue in the body. [Note: these claims are permitted on the FOSHU approved Econa cooking oil range from Honen Corp. which is used to make this fat spread.] 180 g plastics cup inside a carton ¥250, 24 per case, refrigerated shelf-life 180 days
Suntory: Suntory Kubiretto [slimming]. This diet support aid contains 3 active ingredients that aid weight loss- sesame lignans extracted from sesame, caffeine extracted from green tea and capsaicin extracted from red pepper. 150 capsules ¥4,000, 10 per case
Wakodo: Wakodo Retoru to Kurabu [retort club] series of retort packaged baby foods in trays for weaned infants. These meals are packed in a plastics trays with a film lid and then inside a box with a plastics spoon. The packs are easy to open and to serve to baby straight from the pack. Products for babies during weaning - fish cream stew, Japanese style baby lunch, western style baby lunch. Products for completely weaned infants - teriyaki hamburger steak, fish and cheese risotto, curry pilaff, hamburger steak gratin, pilaff and hamburger lunch. Price reduced from ¥430 to ¥370 for all products and the pack changed from a retort pouch to a tray
Suntory: Suntory Good Moving. A nutritional supplement for people with arthritis, it contains glucosamine and chondroitin, constituents of cartilage. The glucosamine is from crab shell, the chondroitin from shark cartilage. 270 capsules per bottle ¥4,500
Nippon Flour Mills: Nippn Croissant Sheet. Frozen dough in sheet form for making croissants easily at home. The frozen dough technology originally developed for the food service industry is now used to produce a retail market product. The yeast-raised frozen dough is allowed to thaw naturally, shaped and raised then baked in the oven. Can be used for croissants and Danish pastries. 400 g pillow pack ¥500, 24 per case
Nihon Kellogg: Kellogg's New! Country Morning Fruit Granola. This cereal contains 4 different fruits - cranberries, apples, apricots and raisins in the form of large pieces of dried fruit. A healthy and luxury breakfast cereal. Aimed at women aged 20-35. One 40 g portion supplies 3.4 g dietary fiber, plus 0.4 mg vitamin B6, 0.21 micrograms vitamin B12 and 40.0 micrograms folic acid. Cranberries contain proanthocyanidins which have antioxidant properties and prevent cell aging, they are the same substances that are in the polyphenols in red wine. Cranberries are well known as healthy fruit in Europe and America. 230 g box ¥405
Fats and Oils
Nisshin oil Mills: Nisshin Frying Oil 2 [translation]. A smaller quantity of oil is required for frying, half the quantity is required compared with conventional salad oils. This is more economical. In addition the oil does not make the kitchen dirty. This oil is high oleic acid canola oil. There is practically no spattering or foaming when used for frying. 200 g bottle, open price, 30 per case. Sales target ¥300 million. This is a product relaunch
Asamurasaki: Bon Appetit brand dressings in 4 varieties - Japanese, sesame, Italian spicy, onion with lemon. The Japanese variety has a soy sauce base plus onions, pickles and oyster sauce. It has a less sweet flavor and mellow acidity. The sesame variety contains whole toasted sesame seeds; it has mild acidity. The Italian spicy variety is hot and spicy with a smoky flavor. The onion with lemon variety contains diced onions and lemon peel for a refreshing acidity. This is a calorie-reduced, non oil dressing. Store in the refrigerator, the smaller size ensures that it will be consumed in a shorter time, thus keeping it fresh, 200 ml PET bottles ¥310, 12/case
Nippon Meat Packers: Nippon Ham Pork Weiners with Yogurt. Aimed at people in their 20s and 30s, these sausages have a healthy image. New technology has been used to add yogurt. There is a reduced odor, the weiners have a mellow flavor and a soft and juicy texture. The salt content has been reduced by 30% compared with regular weiners. 70 g ¥220
Friskie (Nestle Japan Group): Alpo Healthy Ingredients Breast of Chicken Jerky [translation]. These are calorie-reduced and low-fat to prevent obesity. They also contain dietary fiber, black sesame seeds, green tea and okara [tofu lees], green and yellow vegetables rich in beta-carotene and powdered beef bone rich in calcium. Rectangular sticks 150 g, open price
Published in JAPANSCAN Food Industry Bulletin - March 2000
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