On the money: Ocado looks to build consumer appeal

By Katy Askew | 14 March 2013

UK online retailer Ocado is looking to boost its appeal by expanding its range, improving order placement and fulfilment and developing its market positioning.

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UK online retailer Ocado is looking to boost its appeal by expanding its range, improving order placement and fulfilment and developing its market positioning.

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UPDATE 3: UK: Morrisons chief Philips hails "low-risk" Ocado deal
Morrisons chief executive Dalton Philips today (17 May) claimed the UK grocer's venture to launch into the online channel with Ocado was a "great deal" for shareholders and consumers.

UPDATE 2: UK: Ocado "cast-iron clear" Waitrose deal is safe
Ocado CEO Tim Steiner today (17 May) insisted the UK online retailer is "cast-iron clear" its new venture with Morrisons has no bearing on its existing partnership with Waitrose.

Comment: Pragmatic deal for Morrisons, Waitrose risk for Ocado
A deal with Ocado represents Morrisons best route into the UK online channel as it plays catch-up with rivals. For the online specialist, it looks a good deal, although it could threaten its agreement with another partner, Waitrose.

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