Marketing milk: one year on from melamine in China
By: Mark Godfrey | 21 August 2009
China's fledgling and buoyant dairy industry was brought to its knees after last year's melamine scandal but, slowly, there are signs growth is returning to the sector. Beijing has ordered China's dairies to tighten up their supply chains and the country's top processors are highlighting those moves to convince consumers their milk is safe. Mark Godfrey reports from Beijing.
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China's fledgling and buoyant dairy industry was brought to its knees after last year's melamine scandal but, slowly, there are signs growth is returning to the sector. Beijing has ordered China's dairies to tighten up their supply chains and the country's top processors are highlighting those moves to convince consumers their milk is safe. Mark Godfrey reports from Beijing.
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