BRICs and beyond: Organic food's identity problem in China
By Mark Godfrey | 9 February 2012
A sign that a branded food market is maturing is the growth of niches and demand for certified-organic products in China is starting to rise. However, as Mark Godfrey reports from Beijing and the south-eastern city of Xiamen, in China's fledgling organic sector, there are no common labelling requirements, leading to consumer confusion over what is truly organic, which could hinder development in the long term.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
A sign that a branded food market is maturing is the growth of niches and demand for certified-organic products in China is starting to rise. However, as Mark Godfrey reports from Beijing and the south-eastern city of Xiamen, in China's fledgling organic sector, there are no common labelling requirements, leading to consumer confusion over what is truly organic, which could hinder development in the long term.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Talking shop: Can profits follow Waitrose H1 sales north?
UK retailer Waitrose has won praise from analysts today after a solid rise in first-half sales led by its convenience and online businesses but we wait to hear the impact of recent promotional activity on profits. Chris Mercer reports.
Social media: retailers react to consumer interaction
The world's retailers are increasing their use of social media to promote offers and interact with consumers. However, shoppers also use networks to interact with each other, which can benefit business but is also eroding price as a weapon of competitive advantage.
US: Tesco's Fresh & Easy chain to cut HQ jobs
Tesco has today (27 July) confirmed its US Fresh & Easy chain has cut jobs at its headquarters in Los Angeles.
Market research related to this article
The Hain Celestial Group, Inc. - SWOT Analysis
The Hain Celestial Group, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. The Hain Celestial Group, Inc. - SWOT Analysis examines the company’s key business structure and operations, history an...
Global Hypermarkets & Super Centers
Global Hypermarkets & Super Centers industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading ...
Global Retailing
Global Retailing industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including k...
