In the spotlight: PepsiCo, Muller must beware promo intensity in US yoghurt
PepsiCo and Muller this week opened their US yoghurt plant with much fanfare. Demand for yoghurt has increased in recent years, per capita consumption is relatively low and the companies believe they can benefit. However, the new facility has added to the already increasing capacity in the sector, which is now seeing only sales of Greek yoghurt grow and an intensification in promotional activity.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Does Kraft Heinz want to swallow Unilever whole?
- US food next wave on display at Winter Fancy Food
- Focus: Nestle CEO plan to balance sales, earnings
- Comment: Meal kits in US - don't believe the hype
- Wessanen eyes growth in "resurgent" organic market
- Kraft Heinz pulls Unilever bid
- General Mills issues profit warning
- Kerry operating earnings strengthen on slow sales
- Kerry Group staff in Ireland suspend strike action
- Kerry's Scanlon to replace McCarthy as CEO