In the spotlight: PepsiCo, Muller must beware promo intensity in US yoghurt
PepsiCo and Muller this week opened their US yoghurt plant with much fanfare. Demand for yoghurt has increased in recent years, per capita consumption is relatively low and the companies believe they can benefit. However, the new facility has added to the already increasing capacity in the sector, which is now seeing only sales of Greek yoghurt grow and an intensification in promotional activity.
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