Focus: Players battle to ride the US Greek yoghurt wave
By Michelle Russell | 20 April 2012
The Greek yoghurt market in the US has enjoyed some serious growth over the last few years with formidable entrenched players in the category reaping the benefits. But with concerns that General Mills is not being proactive enough and Kraft Foods pulling out last month, analysts question whether there is room for more players in this already crowded category.
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The Greek yoghurt market in the US has enjoyed some serious growth over the last few years with formidable entrenched players in the category reaping the benefits. But with concerns that General Mills is not being proactive enough and Kraft Foods pulling out last month, analysts question whether there is room for more players in this already crowded category.
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