Politics, yes. . . . . . But Plenty of Other Strategic Marketing Questions for the Banana Sector
Demise of the banana republic, tariff regimes, first come first served... In recent years political wrangling has deflected the attention of the banana multinationals from equally weighty issues to which they must now devote time and resources. Issues such as product differentiation, brand loyalty and new routes to market need to be addressed if the banana heavyweights are to develop a genuine marketing proposition. Promar International's John Giles comments.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Kraft Heinz cuts jobs in US, Canada
- Fonterra cuts earnings forecast
- Unilever invests in Dutch meat substitute project
- Immigration crackdown "risk" for US dairy industry
- Lactalis fails to hit threshold to delist Parmalat