Politics, yes. . . . . . But Plenty of Other Strategic Marketing Questions for the Banana Sector
Demise of the banana republic, tariff regimes, first come first served... In recent years political wrangling has deflected the attention of the banana multinationals from equally weighty issues to which they must now devote time and resources. Issues such as product differentiation, brand loyalty and new routes to market need to be addressed if the banana heavyweights are to develop a genuine marketing proposition. Promar International's John Giles comments.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Does Kraft Heinz want to swallow Unilever whole?
- Focus: Nestle CEO plan to balance sales, earnings
- Comment: Meal kits in US - don't believe the hype
- Will Kellogg's DSD exit help it grow in US snacks?
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Kraft Heinz pursuing Unilever in takeover move
- General Mills issues profit warning
- Kraft Heinz returns to organic growth, ups margins
- Kraft Heinz pulls Unilever bid