Politics, yes. . . . . . But Plenty of Other Strategic Marketing Questions for the Banana Sector
Demise of the banana republic, tariff regimes, first come first served... In recent years political wrangling has deflected the attention of the banana multinationals from equally weighty issues to which they must now devote time and resources. Issues such as product differentiation, brand loyalty and new routes to market need to be addressed if the banana heavyweights are to develop a genuine marketing proposition. Promar International's John Giles comments.
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