Talking shop: Price-driven Asda prospers - for now

By Dean Best | 18 May 2012

Asda, the UK's second-largest retailer, has reported "market-leading growth" in early weeks of 2012. Analysts say Asda's focus on price has helped the retailer gain shoppers from the likes of Tesco and Morrisons, although, if and when the economy recovers, it may need to demonstrate it can offer consumers more. Dean Best reports.

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Asda, the UK's second-largest retailer, has reported "market-leading growth" in early weeks of 2012. Analysts say Asda's focus on price has helped the retailer gain shoppers from the likes of Tesco and Morrisons, although, if and when the economy recovers, it may need to demonstrate it can offer consumers more. Dean Best reports.

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