Knowledge is Power: Privacy v Piracy in the collection of consumer data
For consumers, the line between piracy and privacy is thin, but personal data is vital to effective marketing and increasingly available through new technologies. The actions of maverick companies who abuse the knowledge, however, mean that restrictive legislation looms large. Among others, Kraft and Unilever have launched a self-regulatory initiative to protect the information, while big businesses gain its advantages. just-food.com's Bernice Hurst investigates.
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