On the money: Sainsbury's aims to shed price perception
By Sam Webb | 9 November 2011
Sainsbury's chief executive Justin King today (9 November) heralded the company's work to alter consumer's perceptions of the supermarket's position on price - but admitted there is still work to do.
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Sainsbury's chief executive Justin King today (9 November) heralded the company's work to alter consumer's perceptions of the supermarket's position on price - but admitted there is still work to do.
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