On the money: Sainsbury's CEO King confident about doing battle in fresh

By Katy Askew | 21 March 2012

Sainsbury's chief executive Justin King has insisted the UK retailer is well positioned to continue to benefit from its focus on offering quality products as competition in the category steps up.

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Sainsbury's chief executive Justin King has insisted the UK retailer is well positioned to continue to benefit from its focus on offering quality products as competition in the category steps up.

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