On the money: Sainsbury's vouchering "pivotal" to sales success

By Michelle Russell | 3 October 2012

Sainsbury's said the group's level of couponing and vouchering activity has been pivotal to its sales success and dismissed an observation that the current industry level is unsustainable.

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Sainsbury's said the group's level of couponing and vouchering activity has been pivotal to its sales success and dismissed an observation that the current industry level is unsustainable.

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