On the money: Sainsbury's vouchering "pivotal" to sales success

By Michelle Russell | 3 October 2012

Sainsbury's said the group's level of couponing and vouchering activity has been pivotal to its sales success and dismissed an observation that the current industry level is unsustainable.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Sainsbury's said the group's level of couponing and vouchering activity has been pivotal to its sales success and dismissed an observation that the current industry level is unsustainable.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

UK: Tesco tight-lipped over Fresh & Easy "sale talks"
Tesco has remained tight-lipped over reports it is in talks with potential buyers over the sale of is US Fresh & Easy chain.

Interview: Divine Chocolate battles pressure on Fairtrade specialists
UK-based Divine Chocolate was one of the first Fairtrade-only FMCG brands when it launched in 1998. However, the entry of larger, mainstream companies into the category, while increasing awareness of Fairtrade and boosting sales, has had an impact on the specialists. Divine commercial director David Francis spoke to Dean Best about competition, retail support for Fairtrade and the promotional battle in the UK.

GLOBAL: Horsemeat "dodged bullet" for food industry
A prominent academic has suggested the international food industry was lucky the horsemeat scandal related only to the fraudulent use of an apparently safe raw material.

Market research related to this article

J Sainsbury plc - SWOT, Strategy and Corporate Finance Report
J Sainsbury plc - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and cor...

Sainsbury's | Verdict Company Briefing
A one-stop destination for unique data and opinion on Sainsbury's food & grocery, clothing & footwear and electricals offer. We assess performance, strategic direction and provide Verdict's view on its future....

J Sainsbury plc - SWOT Analysis
J Sainsbury plc - SWOT Analysis company profile is the essential source for top-level company data and information. J Sainsbury plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summa...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page