Food marketing terms: Should regulations be extended?
In recent years, many countries have begun to crack down on the use of vague food marketing terms, such as 'Fresh' and 'Natural', issuing guidelines on how such jargon should be used. Yet some marketing terms, such as 'Luxury' and 'Premium', are not governed by the regulations and are therefore used freely and frequently, despite confusion as to their precise meaning, as Hugh Westbrook found out.
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