Profile: Split to bring greater focus for Kraft
Kraft Foods Group, the US$18.7bn North American grocery giant that will emerge when it is formally spun-off from the firm's global snacks business today (1 October), is a powerhouse of brands operating in the world's most profitable grocery market. According to Kraft Foods Group management, going forward the company's mandate is clear: it must improve efficiency and increase investment behind its brands in order to grow sales and beef up shareholder returns. However, Katy Askew suggests, the task awaiting the newly-formed food group could prove quite a challenge.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why data is key to shopper satisfaction
- On the money: Spreads, ice cream top Unilever woes
- Interview: Premier sets sights overseas
- Short-termism decides Chiquita's future
- Sustainability Watch: Roberto Ciati, Barilla
- Glanbia chairman to step down
- General Mills to launch "Ancient Grains" Cheerios
- Hershey lowers FY sales, earnings forecasts
- Mondelez evaluating Oreo production in Morocco
- Kellogg earnings beat forecast but sales pressured
- Supermarkets in China
- The Future of Retailing in the UK to 2017
- Pubs & Bars in the UK - Industry Market Research Report
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market
- Kerry Group plc - SWOT, Strategy and Corporate Finance Report