Profile: Split to bring greater focus for Kraft
Kraft Foods Group, the US$18.7bn North American grocery giant that will emerge when it is formally spun-off from the firm's global snacks business today (1 October), is a powerhouse of brands operating in the world's most profitable grocery market. According to Kraft Foods Group management, going forward the company's mandate is clear: it must improve efficiency and increase investment behind its brands in order to grow sales and beef up shareholder returns. However, Katy Askew suggests, the task awaiting the newly-formed food group could prove quite a challenge.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 15 years of archives.
Today I can offer you 30 days access for $1 - PLUS a free copy of the 174-page eBook ‘Food For Thought’, worth $34.99.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Premier Foods to push on with range revamp
- Focus: Why Dairy Crest needs to offload dairies
- Sweets & Snacks Expo: just-food's pick
- Why Arla upbeat about LatAm prospects
- Why FMCG background key for next Thorntons CEO
- Dairy Crest earnings fall
- JBS "seeking M&A" in Americas, Australia
- General Mills launches Greek yoghurt in Australia
- Cadbury to cut Australian jobs
- Weetabix gets new private-equity investor