Phytosterol-based foods: Still seeking a foothold
Products enriched with plant sterols, promising to lower cholesterol, once seemed like a really good idea. Fifty years after the experts recognized their health benefits, however, the majority of consumers have yet to catch on. just-food.com's Pam Ahlberg charts the history of the would-be functional foodstuffs, and discusses the companies who are keeping the faith in the sales potential of a supermarket source of better health.
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