Adding that 'something special' to products to encourage consumers to indulge has featured within the new product development process with the addition of alcohol or alcohol flavour. The Product Intelligence (PI) team at Campden & Chorleywood Food Research Association registered a wide range of products containing alcohol to the PI new products database. These included soups and sauces; ice creams and sorbets; desserts and dairy products; high class confectionery; gourmet ready meals or recipe dishes and, of course, cake and bakery products.