Talking shop: Tesco looks to join the dots with multichannel strategy
In the UK Tesco is cutting back its investment in opening stores and instead concentrating on expanding its multichannel capabilities. For Tesco, this means more than strengthening its online presence. Rather, the UK's largest retailer is determined to leverage the interaction between digital and physical retailing to build its relationship with UK consumers. But can this deeper relationship translate to a sales lift at Tesco's struggling large-format stores? Katy Askew reports.
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