Talking shop: Tesco looks to join the dots with multichannel strategy
In the UK Tesco is cutting back its investment in opening stores and instead concentrating on expanding its multichannel capabilities. For Tesco, this means more than strengthening its online presence. Rather, the UK's largest retailer is determined to leverage the interaction between digital and physical retailing to build its relationship with UK consumers. But can this deeper relationship translate to a sales lift at Tesco's struggling large-format stores? Katy Askew reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- On the money: Unilever shifting into growth spots
- On the money: Danone denies strategy overhaul
- The just-food interview: Premier Foods CEO Darby
- Why whole sector should take heed of meat scrutiny
- On the money: Hershey confident in NPD pipeline
- Kellogg to close US snack plant
- Chobani bid for fresh UK appeal rejected
- 2 Sisters "passes" FSA poultry plant audits
- FrieslandCampina to form "dairy zones" in Vietnam
- Tyson sells Mexico, Brazil ops to JBS