Talking shop: Tesco looks to join the dots with multichannel strategy
In the UK Tesco is cutting back its investment in opening stores and instead concentrating on expanding its multichannel capabilities. For Tesco, this means more than strengthening its online presence. Rather, the UK's largest retailer is determined to leverage the interaction between digital and physical retailing to build its relationship with UK consumers. But can this deeper relationship translate to a sales lift at Tesco's struggling large-format stores? Katy Askew reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Nestle on China, candy, nutrition - analysis
- Why Jet.com purchase could boost Wal-Mart online
- What lies ahead for Tyrrells and Amplify?
- England child obesity plan should cheer industry
- Hain accounting issue rounds off problem year
- Mondelez buys rest of Vietnam snacks business
- Lotus Bakeries enjoys growth organically, via M&A
- Smucker cuts forecast as sales decline
- Emmi earnings grow but sales outlook lowered
- Unite outlines 2 Sisters stance on UK pizza site