In the spotlight: Tesco's measured move to regain initiative
There was much talk in the UK food industry this week that Tesco was about to launch a major offensive on price. There were fears among some investors - and no doubt suppliers and rival retailers - that the country's largest retailer would make savage price cuts and spark something of a price war. Yesterday, Tesco announced its Big Price Drop and, although the move is likely to hit some suppliers and its rival retailers, the initiatives are more measured than expected. Dean Best reports.
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