Talking Tech: The development of technology in mobile couponing

By Michelle Russell | 24 January 2013

The concept of couponing in grocery retail is nothing new. For decades, retailers have used coupons to entice customers and drive footfall. The use of digital technology in couponing is growing, but admittedly is in its infancy in the UK. Michelle Russell takes a look at the increasing of mobile and digital technology in couponing, what is driving this growth and what retailers are having to do in order to stay ahead of the competition.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The concept of couponing in grocery retail is nothing new. For decades, retailers have used coupons to entice customers and drive footfall. The use of digital technology in couponing is growing, but admittedly is in its infancy in the UK. Michelle Russell takes a look at the increasing of mobile and digital technology in couponing, what is driving this growth and what retailers are having to do in order to stay ahead of the competition.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

Organic baby food: Ella's Kitchen is Hain's most promising UK buy
US manufacturer Hain Celestial has struck again across the pond. And its latest acquisition in the UK seems to be the one with most potential, Dean Best suggests.

UK: Former Vion unit Snowbird sold in MBO
UK cooked and frozen meat products manufacturer Snowbird Foods is to be sold in a management buy-out.

UK: Sainsbury's commits to sourcing 100% British pork
UK retailer Sainsbury's has committed to moving all its fresh pork to being 100% British.

Market research related to this article

Sainsbury's and Tesco: Retaining market share during the credit crunch
Sainsbury's initial campaigns promoted brands, own label products, and buying basic ingredients. As the credit crunch continued, Sainsbury's launched Live Well for Less. Tesco emphasized price in 2008 with the Discount Brands scheme, and in 2011 with...

Sainsburys UK: Consumer Profile
While shopper and store audit data provide the picture of what’s happening in store, this report focuses on providing data on the final consumers of products from Sainsburys. Therefore, this report provides a different view from both loyalty card and...

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page