Talking Tech: The development of technology in mobile couponing
By Michelle Russell | 24 January 2013
The concept of couponing in grocery retail is nothing new. For decades, retailers have used coupons to entice customers and drive footfall. The use of digital technology in couponing is growing, but admittedly is in its infancy in the UK. Michelle Russell takes a look at the increasing of mobile and digital technology in couponing, what is driving this growth and what retailers are having to do in order to stay ahead of the competition.
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The concept of couponing in grocery retail is nothing new. For decades, retailers have used coupons to entice customers and drive footfall. The use of digital technology in couponing is growing, but admittedly is in its infancy in the UK. Michelle Russell takes a look at the increasing of mobile and digital technology in couponing, what is driving this growth and what retailers are having to do in order to stay ahead of the competition.
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