Category crunch: The "emerging market" of US yoghurt - part 1
By Dean Best | 18 May 2011
Yoghurt has been a staple of European diets for decades but the US remains a fledgling market for the product. Demand, however, is growing. In a new monthly look at specific categories around the world, Dean Best looks at what is driving the growth of the US yoghurt market.
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Yoghurt has been a staple of European diets for decades but the US remains a fledgling market for the product. Demand, however, is growing. In a new monthly look at specific categories around the world, Dean Best looks at what is driving the growth of the US yoghurt market.
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