A seismic shift in the US consumer landscape has redefined the country's food market in recent years, challenging so-called Big Food and making it harder for legacy brands to grow sales. Trends that gained steam in the US during 2016 include the rise of the "clean label", a growing awareness of GMOs, increased concern over sugar consumption and rising demand for free-from products. These will remain influential factors in 2017 but here just-food takes a look at some of the other emerging consumer trends that are set to shape the food US food sector over the coming 12 months and beyond.