Freshness Burger: The fresh idea that’s taking Japan by storm
By: Michael Fitzpatrick | 23 April 2003
In a country hit by recession and a BSE crisis, fastfood chains such as McDonald's Japan are struggling to survive. But one fastfood chain appears to be going from strength to strength, despite challenging conditions. Michael Fitzpatrick reports on the phenomenon that is Freshness Burger.
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In a country hit by recession and a BSE crisis, fastfood chains such as McDonald's Japan are struggling to survive. But one fastfood chain appears to be going from strength to strength, despite challenging conditions. Michael Fitzpatrick reports on the phenomenon that is Freshness Burger.
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