In the spotlight: the impact of Bimbo's Sara Lee deal
By: Dean Best | 12 November 2010
Mexico's Grupo Bimbo has snapped up Sara Lee's fresh bakery operations in North America for a cool US$959m. Dean Best discusses the repercussions of the deal on both businesses and for the wider US bakery industry.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Mexico's Grupo Bimbo has snapped up Sara Lee's fresh bakery operations in North America for a cool US$959m. Dean Best discusses the repercussions of the deal on both businesses and for the wider US bakery industry.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Editor's choice: the highlights on just-food this week
This week has been marked by some high profile acquisition plays with ConAgra Foods making its desire to acquire Ralcorp Holdings known and DuPont making its final offer for Danisco. Meanwhile, the UK recovered from the four-day hangover of the Royal Wedding and May bank holiday, a period, which retailer Morrisons said provided it with its two largest trading days of the year so far
US: Sara Lee to buy sausage firm Aidells, mulls bakery options
Sara Lee, the US food maker looking to split into two separate companies, said today (5 May) it was looking to buy "premium" meats firm Aidells Sausage Co. - but admitted it was mulling its options over two more of its own units.
US: Sara Lee cuts FY earnings guidance
Sara Lee today (5 May) cut its annual profit target as the US food maker admitted sales volumes could be hit by price increases and said its international bakery unit was being affected by "intense" competition.
Market research related to this article
Sara Lee Corporation (SLE) - Financial and Strategic Analysis Review
Sara Lee Corporation (Sara Lee) is principally engaged in the manufacturing and marketing of consumer products worldwide. The company's businesses include North American fresh bakery, North American retail, North American foodservice, International b...
Sara Lee Corp in Packaged Food - World
Sara Lee underwent a period of historical restructuring and is emerging the other side a very different company. Now focused on chilled and frozen processed food, it must address some core weaknesses, not least its US centricity....
EarthGrains Case Study: creating stand out appeal in the bread sector with a healthy and ethical offering
This case study on EarthGrains forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the bread brand has attempted to enhance its appeal through a he...













