The alternative snacks market can be divided into five major sectors. These are hot snacks (taking in frozen and chilled hand-held snack items), cereal bars/healthy snacks (including muesli bars, granola bars and health bars), meat snacks (encompassing pork rinds and chilled meat snacks), fruit and vegetable snacks (including dried and processed fruit snacks and prepared snack fruit and vegetables and salads) and dairy snacks (incorporating cheese snacks, hand-held dairy dessert snacks and chilled biscuit snacks).