Dean Best

The just-food international basket - Q1 2012

By Dean Best | 30 May 2012

The data for the just-food international basket is compiled by SymphonyIRI

The data for the just-food international basket is compiled by SymphonyIRI

The latest data from the just-food international basket, published today, covers the first quarter of 2012. The basket is a group of 17 items from tuna to milk that will highlight the difference in price between national brands and own label in seven international markets. Amid the worst economic conditions for a generation, shoppers are becoming more promiscuous in their behaviour and the data will prove valuable to brand manufacturers, own-label suppliers and retailers alike.

Click here for analysis for the data from SymphonyIRI vice president of consulting Rod Street.

CATEGORY TYPICAL PACK SIZE PACK TYPE
Cereals 500g Single Medium Box
Rice  500g Single Packet
Canned tuna fish 185g Single Can
Ambient wet soup 400g Single Can
Ambient Mayonnaise 400g Single Jar
Frozen Pizza 400g Single Average Size Pizza
Frozen Burger 224g 4 Pack
Yogurts 500g 4 Pack
Margarine 250g Single Tub
Butter 250g Single Packet
Wet cat food 400g Single Can
Milk - Ambient 568ml One Pint
Beer 440ml Single Can
Fruit juices - Ambient 1000ml Single Carton
Energy drinks 250ml Single Can
Tea bags 500ml 160ct Packet
Colas 1320ml 4 cans

The basket price in each of the markets monitored, apart from in Greece, where retailers reacted to the severe austerity in the country.

If the just-food basket contained only national brands, Dutch consumers would have seen the biggest price increase year-on-year in the first quarter of 2012. If it comprised only own-label, consumers in the UK would have experienced the biggest jump.


Greece and Spain have been where the price gap between brands and private label is growing, reflecting the economic pressure being felt there. In every other country, the gap has been shrinking as retailers invest to create greater value-add in the range they offer, fighting head to head with national brands.


Promotional intensity has levelled and even declined in five of the seven major economies with only the Netherlands and Germany seeing growth.

Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Fresh produce, Frozen, Ice cream, Meat & poultry, Natural & organic, Private label, Retail, Seafood, Snacks, World foods

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The just-food international basket

Exclusive data highlighting the price of brands and own-label products in key categories across Europe and the US. Compiled in association with industry analysts IRI.

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