The just-food international basket - Q4 2012

By SymphonyIRI | 28 February 2013

The narrowing of the price gaps between brands and own label was a key trend to emerge in the data on the just-food international basket for the fourth quarter of 2012.

CATEGORY TYPICAL PACK SIZE PACK TYPE
Cereals 500g Single Medium Box
Rice  500g Single Packet
Canned tuna fish 185g Single Can
Ambient wet soup 400g Single Can
Ambient Mayonnaise 400g Single Jar
Frozen Pizza 400g Single Average Size Pizza
Frozen Burger 224g 4 Pack
Yoghurts 500g 4 Pack
Margarine 250g Single Tub
Butter 250g Single Packet
Wet cat food 400g Single Can
Milk - Ambient 568ml One Pint
Beer 440ml Single Can
Fruit juices - Ambient 1000ml Single Carton
Energy drinks 250ml Single Can
Tea bags 500ml 160ct Packet
Colas 1320ml 4 cans
The cost of just-food's basket increased year-on-year in Q4 2012 in five of the eight markets measured. 
The US was the only market in which the price of a basket filled only with private-label goods fell in the last quarter of 2012
The US and the Netherlands were the only markets where the price gap between brands and own label increased in the last three months of the year
A mixed picture on promotions. Four of the seven markets (Greece is not included in this data) saw promotional intensity increase

Click here for analysis of the figures from SymphonyIRI's Jacques Dupré.

Sectors: Baby food, Bakery, Canned food, Cereal, Chilled foods, Commodities & ingredients, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Fresh produce, Frozen, Ice cream, Meat & poultry, Natural & organic, Private label, Seafood, Snacks, World foods

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The just-food international basket

Exclusive data highlighting the price of brands and own-label products in key categories across Europe and the US. Compiled in association with industry analysts IRI.

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