A new report by global market analysis expert Datamonitor, US Private Label 2000: Standing Out in the Crowd, closely examines the changes that have occurred in the US private label food and drink markets to demonstrate the fact that private label is becoming increasingly like a national brand.Datamonitor's research finds that:1. The US private label food and drinks market is currently valued at $48.6bn, which will grow to $67bn by 2004;2. Private label growth has been driven by retailer consolidation;3. A&P leads the way in making private label a "national" brand.