BRFs Qualy brand overtook Nestles Maggi in Kantar Worldpanels last study of food "brand footprints" in Brazil

BRF's Qualy brand overtook Nestle's Maggi in Kantar Worldpanel's last study of food "brand footprints" in Brazil

Qualy, the margarine brand owned by Brazilian food group BRF, leapfrogged Nestle's Maggi as the food brand purchased most often in the Latin American country last year, according to Kantar Worldpanel's latest data on brand "footprints" worldwide. 

Kantar's Brand Footprint ranking, in its second year, seeks to show the brands being bought by the most households, the most often.

As in 2012, Maggi topped the worldwide poll for 2013 but was nudged off the top spot in Brazil.

Kantar told just-food Maggi's "penetration" and frequency of purchase fell in Brazil last year - while Qualy's scores on both measures were "stable".

Soya, the cooking oil and margarine brand owned by US agrifood group Bunge, and Vitarella, the biscuit-to-pasta brand owned by Brazil's M. Dias Branco, both entered the top five.

just-food and Kantar has published data on Russia, India and China. By clicking on the names of the countries, just-food subscribers can see the results.

For 30 days' full access to just-food for only GBP1, EUR1 or US$1, click here.

Click here to enlarge the image

Click here to enlarge this chart