Culinary alcohol: Thomas Lowndes makes the most of its parent’s portfolio
When drinks behemoth Allied Domecq acquired the Malibu spirit brand earlier this year, its culinary alcohol subsidiary Thomas Lowndes jumped at the chance to develop a range of foodstuffs around the distinctive coconut rum. But how does a company go about creating a new product in this way? just-food.com's Clare Harman investigates.
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