On the money: Thorntons sees strategy bearing fruit
By Katy Askew | 25 February 2013
Thorntons' improved first-half performance demonstrates that its strategy to shift towards sales through its commercial arm while working to revitalise the brand is starting to pay off, the group insisted this morning (25 February).
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Thorntons' improved first-half performance demonstrates that its strategy to shift towards sales through its commercial arm while working to revitalise the brand is starting to pay off, the group insisted this morning (25 February).
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