Category crunch: Turbulent times in UK liquid milk
By Katy Askew | 30 May 2012
The UK liquid milk sector is experiencing an ongoing decline in value sales. Despite gradually increasing volumes, the price being paid for milk is dropping. As a consequence, milk producers find themselves struggling to turn a profit in the category. In part one of our Category Crunch, Katy Askew looks at the dynamics shaping the UK's liquid milk market.
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The UK liquid milk sector is experiencing an ongoing decline in value sales. Despite gradually increasing volumes, the price being paid for milk is dropping. As a consequence, milk producers find themselves struggling to turn a profit in the category. In part one of our Category Crunch, Katy Askew looks at the dynamics shaping the UK's liquid milk market.
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