Mintel's new report* shows a growing trend towards "armchair chefs" , with a third of Britons unconfident about their cooking ability. "Ready Steady Cook" is the nation's favourite television cookery programme, while Delia is most likely to inspire recipe recreation.The research questioning 1,017 adults on the impact of celebrity chefs on cooking habits, shows that despite the multi-million pound TV chef industry, almost 40% of adults have no interest in cookery. The group classified by Mintel as the "can't cook, won't cook brigade", do not have time to recreate recipes seen on the television, they are uninterested in cookery programmes and feel there are far too many of them on show.
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