Focus: Unilever could jump-start UK category with Ben & Jerry's Greek
Unilever's Ben & Jerry's brand is launching a three-product strong line of Greek-style frozen yoghurt in the UK. The move is a category first and the group believes that it can stimulate incremental sales growth, bringing new consumers to both the brand and category. However, Greek yoghurt and frozen yoghurt sales in the UK have not performed as strongly as across the pond in the US. Is Ben & Jerry's the brand that will kick-start the category? Katy Askew reports.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Focus: The impact of Heinz's stevia ketchup
- Focus: Gen Mills turns to M&A to bolster US ops
- Viewpoint: US health food in play - at a price
- Comment: Kingsmill "youth" appeal bodes well
- BRICs: How dairy deal bolsters Lactalis and BRF
- Burton's "eyeing" United Biscuits merger
- Glanbia to buy US sports nutrition firm Isopure
- Arla joins race for Egypt's Arab Dairy
- Mondelez pauses production at Cadbury Oz site
- Premier Foods revamp creates three divisions