Focus: US food makers look to take control on kids marketing
By: Ben Cooper | 21 July 2011
US food manufacturers have launched uniformed, voluntary guidelines for food and drink products marketed to children in a response to mooted government voluntary standards. Ben Cooper examines whether the industry move can forestall government action.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
US food manufacturers have launched uniformed, voluntary guidelines for food and drink products marketed to children in a response to mooted government voluntary standards. Ben Cooper examines whether the industry move can forestall government action.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Jensen Farms "ignored FDA guidelines" - Congress
A US federal investigation into the cantaloupe-borne listeria outbreak that killed 30 people has found the farm that produced them had ignored government safety guidelines.
US: Campbell exec to head Sara Lee meats unit
Sara Lee today (6 January) announced that it has appointed Sean Connolly as chief executive officer of its North American meats unit.
Quote, unquote: just-food's week in words
An eventful first week of 2012 saw Baxters Food Group's chief executive handed a drink-driving ban, German retailers criticised over banana workers' rights and Nestle move its UK head office.
Market research related to this article
Campbell Soup Co in Packaged Food - World
This report analyses Campbell Soup’s operations in the packaged food market, particularly focusing on the company’s efforts to address image problems in its core canned soup category in the face of a rapidly evolving market environment. It also consi...
Campbell Soup Co in Packaged Food (World)
The world’s largest Soup manufacturer, Campbell Soup Co, is facing up to a year of transition, as it looks to meet significant challenges in core geographic markets and product categories. The profile analyses the company’s shift of strategic emphasi...
Omega-3 Foods and Beverages in the U.S., 3rd Edition
Omega-3 fatty acids are emerging as some of the most widely beneficial compounds in human health. The three omega-3 fatty acids commonly recognized in the scientific literature as having health benefits are docosahexaenoic acid (DHA), eicosapentaenoi...
