Talking shop: US promotional landscape to continue in 2011
By Petah Marian | 7 December 2010
As we close in on the end of 2010, the promotional landscape remains difficult for retailers, with few markets more competitive than in the US, where ongoing low levels of consumer confidence and efforts from the major operators to gain market share have continued to drive prices downward. With commodity prices starting to show upward movement, how much longer can this promotional environment be sustained?
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As we close in on the end of 2010, the promotional landscape remains difficult for retailers, with few markets more competitive than in the US, where ongoing low levels of consumer confidence and efforts from the major operators to gain market share have continued to drive prices downward. With commodity prices starting to show upward movement, how much longer can this promotional environment be sustained?
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