Verdict On European Grocery Retailing
The combined populations of Britain and Germany account for 40% of the EU. With more than 208,000 stores, the two countries have 30% of grocery stores. These dominant positions translate to a market share of 44% of total EU grocery sales. The two countries clearly represent the largest grocery markets in Europe and it is no coincidence that Wal-Mart, the world's largest retailer, decided to establish base camp in Britain and Germany from which to develop its European business.
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