Waving the brand flag
As the larger food companies continue to expand both domestically and internationally through acquisitions, their brand portfolios become larger and more widespread. While some choose to advertise their ownership of certain brands, in other cases it is kept quiet, with many consumers unaware of who owns what brand. Bernice Hurst reports on the benefits and pitfalls of brand waving.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Interview: "Disruptive" snack brand Hippeas
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- Unilever buys US condiments maker Sir Kensington's
- Nestle organic growth slows but beats expectations
- Dairy dampens Danone in Q1
- Icelandic to sell Saucy Fish Co. owner Seachill
- Ice cream helps Unilever sales, food flat